As part of my digital marketing module, I have been introduced to the wonders of Google Analytics, a useful service that generates statistics about a website's traffic. In this case, my new blog. I'm still getting used to navigating around, and in all honesty, filtering through the data, however at first glance, it's pretty useful.
I've been doing some research myself, in order to find a filter for the data, and get to the specifics of the visitors to my blog postings. I found a useful article that some of you may also find gives a little more insight, Econsultancy have posted a few custom report suggestions that can be applicable to your analytics account. Out of interest alone, I did want to find out exactly how people were accessing my blog, I had tweeted it a couple of times, and just wanted to see if that had any sort of affect on the amount of views.
So I added 'Referring Sites' to my custom dashboards (via the Econsultancy article), and this is the result:
Deterring from the fact my blog has had a measly 6 views, and is clearly suffering in terms of popularity, it's kind of good to know that the views I have gained, are in fact, referrals from Twitter. It's painful to see that only 6 people have viewed it, and kind of worse that I noticed the bounce rate (% of single-page visits) was actually 100%. Meaning that those who clicked on my blog, immediately clicked off. Great! Also the average time spent on the page was actually 0.00 too. I'll let myself off, I'm new to the whole blogging thing, and clearly not tweeting enough.
There's still a lot more to learn, and plenty more tools to take advantage of, and despite my poor blog being neglected by the Internet trawlers - I'm definitely going to stick to it.
Econsultancy article
http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers
Econsultancy article
http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers
